LANPAI-SYNPLUS
Chengdu Lanpai - News Center

The company will continue to operate under the principles of
integrity, mutual benefit, and pursuit of excellence

news
Industry News
Private enterprises in Pidu District, Chengdu assist in the transformation of rural areas
2025-02-10 0

In the past two years, the Federation of Industry and Commerce of Pidu District has adhered to the efficient implementation of the "Ten Thousand Enterprises Revitalizing Ten Thousand Villages" action through the combination of internal and external connections, village enterprise cooperation, and the recruitment of talented individuals to return home and start businesses. It has mobilized private enterprises and chambers of commerce to actively participate in rural revitalization, striving to explore new ways for village enterprises to win together, activating the new engine of rural revitalization, and leading small villages to "butterfly transformation".


1


Building an environmental platform to attract thousands of enterprises to perform on stage

Data shows that as of the end of 2022, there were 132174 market entities in Pidu District, a year-on-year increase of 7.71%; The registered capital reached 201.99 billion yuan, a year-on-year increase of 4.94%. The market entities have doubled, laying a solid foundation for rural revitalization. The Pixian District Federation of Industry and Commerce has taken Zhanqi Village in Tangchang Town as a starting point to drive the development of rural industries in Pixian and create a new situation for rural revitalization.

In the fiery June, Zhanqi Village in Tangchang Town, located more than 20 kilometers away from the urban area of Pidu District, boasts beautiful scenery and high popularity. Tourists who come here to escape the heat and cool off, experience the red tourism route, taste delicious farmhouse food, and play with laughter and joy, making this small village full of vitality.

The development of rural areas relies on industry as the engine. For industries to thrive, a favorable investment environment is key, "said the person in charge of Zhanqi Village. Previously, the Pixian District Federation of Industry and Commerce organized 10 member enterprises of the District Catering and Tourism Chamber of Commerce to have in-depth exchanges and provide suggestions with the village committee, which greatly helped to promote the planning and construction of the Zhanqi Village Intangible Cultural Heritage Inheritance Exhibition Base" Rural Eighteen Fangs "and Zhanqi" Yili Old Street "in the catering industry and the layout and business model of agricultural specialty product stalls.

Today, the village eighteen workshops attract many tourists by displaying the traditional crafts of village craftsmen. The soy sauce workshop, cloth shoe workshop, chili workshop, sesame oil workshop, Fried Dough Twists workshop, douban museum, Tangchangtu salted duck...... The business among the workshops is booming. The village eighteen workshops have also become a tourism card of Zhanqi Village, and the idea of "small workshops" becoming "large industries" is gradually becoming a reality.

As a nationally renowned "star village", many people visit Zhanqi Village every year for tourism, inspection, and study. These continuous customers not only drive economic development, but also bring more job opportunities to the villagers of Zhanqi Village. Currently, there are over 40 individual industrial and commercial households in the 18 rural areas and the "Yili Old Street" in Zhanqi, with more than 300 people achieving self employment.

Improve the assistance mechanism to promote "win-win cooperation" among village enterprises

Since the launch of the "Ten Thousand Enterprises Revitalize Ten Thousand Villages" campaign, the Pixian District Federation of Industry and Commerce has guided various departments, units, and streets (towns) to quickly establish and improve work mechanisms. Private enterprises have actively participated in rural revitalization, jointly promoting the "Ten Thousand Enterprises Revitalize Ten Thousand Villages" campaign to achieve a good start.

As the largest distribution center for floral and horticultural products in Southwest China, the flourishing development of Spring Flower Park has also witnessed the changes in Shidi Village, Tuanjie Street.

Through resource sharing and mutual benefit, Shidi Village in Tuanjie Street has achieved land transfer of 907 acres, benefiting about 1020 farmers. Villagers can have a profit of about 2300 yuan/acre/year per acre of double 700 (700 pounds of rice+700 wheat). To solve the employment problem of surrounding villagers, Spring Flower Park also provides about 12000 job opportunities for migrant workers, with an average monthly salary of up to 4000 yuan.

At the same time, Spring Flower Park has successfully led Pidu District and Wenjiang District to focus on upgrading and transforming home gardening by strengthening industrial development, driving the planting of about 100000 acres of surrounding flowers and promoting the optimization and upgrading of the characteristic flower and tree industry chains in both areas.

In addition, the Pixian District Federation of Industry and Commerce has also carried out "one-on-one" and "one to many" docking and assistance, providing job opportunities, promoting industries, and fostering development. Last year, 22 member enterprises achieved more than 11 million yuan in capital and material fundraising through donation assistance, purchase and sale of agricultural products, investment projects, and other means, adding momentum to the promotion of comprehensive rural revitalization.

Recruiting talented individuals to help villagers open up new avenues for wealth creation

Zhang Pengliang is a villager from Northwest Village, Tangchang Town. In 2015, he returned to his hometown to start a business and invested over 10 million yuan to build a 30 acre orchid planting base. After returning to my hometown to start a business, I always wanted to do something that could better drive the development of my hometown and help more people become rich together, "Zhang Pengliang said. Now, with the guidance of the Pidu District Federation of Industry and Commerce and years of hard work, not only has the orchid" Shujin "brand become popular on the internet, but it has also attracted 13 villagers to participate in orchid live sales and backend maintenance, which has influenced more than 10 villagers to return home and learn orchid planting skills.

Now I can work and earn money to support my family right at my doorstep. It's very comfortable! While working in an orchid planting base, I also join orchid live streaming sales. This year's income of 30000 yuan cannot be shaken off. "Villager Wu Bo said about the changes brought to his family's life by the development of the orchid industry by young entrepreneurs returning home in the village in recent years, with a smile on his face." I didn't expect that these orchids that we didn't take seriously before have now become our 'cash cow'

Coincidentally, in May of this year, the Ecological Furniture Leather Development Joint Laboratory of Sichuan University officially settled in Pidu, and will engage in multidimensional and in-depth cooperation with Chengdu Lanpai Xinpu Leather Industry Co., Ltd. on the development and transformation of key technologies for ecological furniture leather manufacturing, standard formulation, and talent cultivation.

Dujuan, who is 30 years old this year, is a finished product quality inspector at Chengdu Lanpai Xinpu Leather Industry Co., Ltd. Her home is located in Shidi Village, Tuanjie Street, adjacent to this enterprise. I have been working here for 5 years, and the company is currently training me as a reserve management talent, "said Dujuan. Compared to working outside, working at home can not only learn skills, but also earn five to six thousand yuan per month. She is very satisfied.

Industrial development is the foundation, and talent development is the key. The relevant person in charge of the Pixian District Federation of Industry and Commerce stated that in the future, the Pixian District Federation of Industry and Commerce will further deepen the connection between village enterprises, gather advantageous resources from all parties, form a joint force, better serve the rural revitalization strategy, and promote the deepening and implementation of the "Ten Thousand Enterprises Revitalizing Ten Thousand Villages" action.


top